1

Course Introduction

2

7 Goals And 5 Steps To Building Your Successful Brand

3

What Is Branding ?

4

What Is Branding ?

5

Price Competition Vs Branding Strategy

6

Price Competition Vs Branding Strategy

7

Price Competition VS Branding Strategy Case Study

8

Customers Brand Experience Funnel

9

Customers Brand Experience Funnel

10

Assignment : Customers Brand Experience Funnel

11

How Do Today Customers Inspect And Perceive Brands ?

12

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13

Deciding Your Brand Type

14

Designing Your Brand Strategy

15

Creating A Strong USP For A Specific Audience

16

Creating unique selling proposition

17

Assignment : Study A Brand Strategy

18

Define Your Brand Vision And Mission

19

Communicate Through A Meaningful Story

20

Storytelling

21

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22

Understanding Consumers Desires And Needs

23

Creating A Strong Brand Personality

24

Brands Archetypes : 1.Innocent – 2.Explorer – 3.Sag

25

Brand Archetype

26

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27

Brands Archetypes : 4.Hero – 5.Outlaw – 6.Caregiver

28

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29

Brands Archetypes : 7.Magician – 8.Ruler – 9.Regular Brand

30

Brand Archetype : Quiz 2

31

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32

Brands Archetypes : 10. Creator – 11.Lover – 12.Jester

33

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34

The Art Of Logo Design And Colors

35

The Art Of Brands Photography

36

Putting It All Together : Case Study – Honest Tea

37

Bonus : 11 Core Principles For Creating Successful Brands

38

Congrats, You Made It To The End !