Complete Guide To Branding and Marketing

What will you learn from “The Complete Guide To Marketing and Branding Small Business” course?

  • You will be able to create a basic idea that you need to follow for developing your own successful business. Your brand will target a particular type of audience to make huge profits.
  • You will get a chance to learn a huge knowledge about the desires and the psychology of the consumers.
  • You will become capable to develop your business that will have a mission, purpose, value, and personality that will help in bringing a great level of advantages to the consumers. It will help in creating a loyal customer base.
  • Your confidence will be increased while communicating with the clients visually regarding your products and services.
  • You will learn about the techniques on how to make your corporation successful by utilizing the positioning and strategy for making you look different from the other competitors.

The Complete Guide To Marketing and Branding Small Business Program Requirements

You should read all the following things carefully before signing up for this program:

  • It is not like the other courses that include ways to create a social media page, information about the Google analytics or tricks for increasing the profits of your business, etc. This course will talk about the other useful things that will cover all the subjects that can make your business successful.
  • It is a unique type of program where we will talk about the core fundamentals of creating a long-lasting image of your brand and help in delivering value to the market. If you don’t follow these fundamentals, then there is a very slim chance for you to create such a strong brand.
  • If you are small businessmen or an entrepreneur, then you should sign up for this course now because it consists of wonderful techniques that are quite useful for building a brand strong. You should not get confused with the different types of materials available in the market. It focuses on the main parts very closely and helps you understand all the characteristics of the course in the best possible manner.
  • The content includes very high-quality visuals that are divided into different parts so that you can’t get confused. We have created this course with a 100% focus that should help our students in learning about the marketing techniques.
  • The Complete Guide To Marketing and Branding Small Business course will talk about a great range of aspects for creating successful businesses. The program is divided into parts, such as consumer’s behavior, marketing, business, and visual communication so that our students don’t have any issue while learning. However, you are still welcome to contact us anytime if you feel any issues in the content of the course.

The Complete Guide To Marketing and Branding Small Business Program Details

Do people always talk about your products?

Smaller companies need to stay for a long period of time in the market to taste success and create a strong customer base. There is no doubt that the people like to use the products and services of the brands that have an established name and known for their quality. Being a reputed company will automatically make the people attract towards your brand and increase the profits. So, if you are looking for creating a tremendous change in your business, then this course is an ideal choice that can help you in fulfilling all the goals.

The strategies mentioned in this course will help you in finding a loyal audience that can match your personality and allow you to deliver high-value services.

Utilize your efforts on seven important missions

You need to connect with your audience on a personal level if you are looking to create a successful brand that will understand their value. You will be able to understand their problems with the help of emotions and fulfilling the desires of the people. The successful companies always adopt a unique type of strategy that will be explained in detail in this program.

Another factor responsible for creating a reputed business is the quality of the services that you offer to the customers. You will be able to reach new heights if you offer excellent customer service and great value products to the consumers.

The great business begins with a simple idea

You might have heard the quote that “a journey of a thousand miles start with a single step”. This approach also implemented while starting a business. All the big brands first start with a single step, i.e. a valuable idea that should have a specific mission. After that, you need to follow step by step guide and understand what you can do for looking different from your competitors. You also have to brush up your brand and make it appealing for the customers. You will be able to communicate with the audience accurately by having a clear and attractive idea.

Don’t care much about the competition

Yes, you have heard it right! You should focus on yourself more instead of the competitors. According to the PayPal founder Peter Thiel, only losers care too much about the competition because it will cause huge damage to your business. Moreover, it is the right reason that the majority of the businesses got out of the market too soon. The great businesses always target their own growth and even appreciate a small improvement. You should start by targeting a small audience and then move slowly towards the larger market. Following this approach will help you in increasing your brand value and offer great customer service to the audience.

Complete understanding of the experiential process of the customers

The majority of the businesses lacks in the areas of developing and promoting their brand in the right way. This hurts the company in the long run and it can be easily avoided.

Check out the main reasons for this kind of failure that are mentioned in detail below:

  • First of all, they don’t start their promotion process with adequate knowledge and try to rush products. They simply don’t advertise their products in the right manner and ends up with a bigger disappointment of low sales.
  • Nowadays, everyone wants to be successful in the shortest possible time without much dedication and hard work. They often lack patience and start pushing their products to the throat of the customers instead of introducing them to the market slowly. However, if you are already an established brand, then you should simply avoid this part. But, the new businesses should first understand the demands of the customers and then make their strategy as per that.

Who is your targeted audience?

Do you know the answer to this question? Have you thought about the audience that you are going to target. It is really important to know whom you are going to help and what their expectations really is. If you want to make your brand successful, then it is important to design it in such a way that it can satisfy and define the requirements of a specific type of audience.

You should have now realized that how important is this step, but still, a great number of business owners ignore it and lacks in the areas about the techniques needed for defining the targeted audience. You should always remember that each person has their own type of demands and that’s why you can’t treat all the people in a similar fashion. So, it is really important to recognize your targeted audience and then working on your mission with a unique selling proposition.

Explain your story in an exciting manner

The brand message can be conveyed to the people with the help of stories. It is a magical way to reach your goals and engage with the audience. You need a meaningful story if you are looking to grab the attention of the people and let them care about your brand. It is the easiest way to engage with the audience if implemented in a right manner. A story with a clear purpose and adventure will easily attract the people towards your brand.

Learn the techniques from the successful brands

It is always beneficial to check out the theories used by the reputed brands to become successful. Check out the techniques of the bigger companies, such as Ikea, Lego, Nike, Apple, and many others who have spent lots of money for building and designing their marketing campaign that help them in connecting and attracting the audience. However, you don’t have to worry about spending that amount of money as it can be done just by observing and learning.

The Complete Guide To Marketing and Branding Small Business Program Outline

If you really want to learn about the ways to market your brand, then sign for this The Complete Guide To Marketing and Branding Small Business course straight away:

How to create a brand with a clear goal and vision

The course will explain the basics of branding and make it crystal clear to the students about how it can use for making their business successful. It will help you in creating a clear focus about which things you should do for becoming successful. You will be told step by step about the process to create the vision and mission of the brand. It will help you in communicating with your shareholders, customers, and employee successfully.

How you can understand the expectation of your audience and promote your brand

In this course, you will go through a case-study about the experience of the customers regarding your brand and help you learn about cons in your services. Additionally, you will be aware of the ways to interact with your customers and describe your business in a convincing manner. This part will also explain your techniques about the ways to deal with the consumers during the different levels of brand promotion.

How to define the audience that you want to target

This course will further explain you about the ways to know about defining your audience in a step by step procedure. We will talk about the customers-brands, cultures, and loyalty.

How to create a brand strategy accurately

In this part of the course, we will talk about the major questions and ways of designing your brand strategy, weakness & strength and studying business competitive benefits.

How to create an effective and unique selling proposition

In this part, your instructor will transform your mindset from the owners of the business to the customers and allow you to learn about their psychology and behavior. You will get a step by step guide that includes the methods to design an effective USP. It will allow you to look better than your other competitors and enter the league of big brands. You will be able to know about the exact procedure of the method to cater the needs of the audience.

Know about the ways to tell your brand story

Our Marketing Branding course will allow you to learn about three different types of business story-telling. Furthermore, you will get a chance to know about the ways to communicate with your business missions according to the emotions of your audience.

Learn about the ways to define the unique personality of your brand

In this part, we will go for a deep research and study about the techniques used by the successful brands, like Apple, Lego, Ikea, Nike, etc. that they adopt for building their personality among the consumers. You will get a chance to know about the powerful ways that you can implement in your business.

Learn about methods to create your color visuals and logo

There is no doubt that the logo and color visuals are one of the key elements through which your brand image is reflected. It will give you a chance to interact with your potential audience in a better way. In this course, our instructors will explain about the different kinds of logo design and what things are needed for creating a powerful logo.

In addition, they will tell you about the elements that you should avoid at any cost. Also, they will tell you about the exact meanings of the color and how to select the right ones that can reflect your brand in a unique way.

Information about the techniques to design brand photography

This is one of the most important parts where we will tell you about the details to create a powerful brand photography. In addition, we will tell you about the criteria to communicate the message of your business with the help of story-telling photography and the things that you should avoid at any cost.

Who will benefit most from The Complete Guide To Marketing and Branding Small Business course?

  • The visual designers who are looking for a better way to make a connection between the design, marketing, and business.
  • The small business owners who are looking for the ways to transform their brand into a popular one.
  • The entrepreneurs who are starting their new business and their main target is to make their brand successful and attain a strong customer base.
  • The marketers who want to know about the customer behavior and visual communication.

1
Course Introduction
2
7 Goals And 5 Steps To Building Your Successful Brand
3
What Is Branding ?
4
What Is Branding ?
5
Price Competition Vs Branding Strategy
6
Price Competition Vs Branding Strategy
7
Price Competition VS Branding Strategy Case Study
8
Customers Brand Experience Funnel
9
Customers Brand Experience Funnel
10
Assignment : Customers Brand Experience Funnel
11
How Do Today Customers Inspect And Perceive Brands ?
12
Learn More !
13
Deciding Your Brand Type
14
Designing Your Brand Strategy
15
Creating A Strong USP For A Specific Audience
16
Creating unique selling proposition
17
Assignment : Study A Brand Strategy
18
Define Your Brand Vision And Mission
19
Communicate Through A Meaningful Story
20
Storytelling
21
Learn More !
22
Understanding Consumers Desires And Needs
23
Creating A Strong Brand Personality
24
Brands Archetypes : 1.Innocent – 2.Explorer – 3.Sag
25
Brand Archetype
26
Learn More !
27
Brands Archetypes : 4.Hero – 5.Outlaw – 6.Caregiver
28
Learn More !
29
Brands Archetypes : 7.Magician – 8.Ruler – 9.Regular Brand
30
Brand Archetype : Quiz 2
31
Learn More !
32
Brands Archetypes : 10. Creator – 11.Lover – 12.Jester
33
Learn More !
34
The Art Of Logo Design And Colors
35
The Art Of Brands Photography
36
Putting It All Together : Case Study – Honest Tea
37
Bonus : 11 Core Principles For Creating Successful Brands
38
Congrats, You Made It To The End !

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Working hours

Monday 9:30 am - 6.00 pm
Tuesday 9:30 am - 6.00 pm
Wednesday 9:30 am - 6.00 pm
Thursday 9:30 am - 6.00 pm
Friday 9:30 am - 5.00 pm
Saturday Closed
Sunday Closed