Complete Advanced Digital Marketing – 4 Days Classroom Training

This specially designed 4 days Digital Marketing Training or bootcamp on Digital Marketing is designed for working professionals and hence its not basic introductory course however its a fast pace course covering all the topics of Digital Marketing with Practical examples and case studies.

Students will be asked to work on real time project and they have to implement all the best practices and leanings of the class in that dummy website which will be allocated to them to work on. Real time practical helps them to get confidence on actually doing these things instead of just getting theoretical knowledge of the concepts.  They will be also provided with some amount to run for their paid campaign so that they can actually see  how paid campaign works in Google, Facebook and LinkedIn (On special request in Instagram, Twitter and Pinterest as well).

Note: If you are not aware about the basics of Digital Marketing then don’t worry. We do provide a complementary online complete digital marketing course which will cover all the basic to intermediate level of understanding of the Digital Marketing concepts. Students are recommended to complete the online course before attending our classroom training for better understanding of the topics.

Complementary Online Course on Complete Digital Marketing worth USD 249.

EVENT CONTENT

  • Day 1: Introduction to Digital Marketing
  • Day 1: Working Dynamics of Google Analytics
  • Day 1: Google Analytics
  • Day 2: Search Engine Optimization
  • Day 2: On Page Optimization
  • Day 2: Off Page Optimization
  • Day 2: SEO Webmaster Tool
  • Day 3: Search Engine Marketing
  • Day 3: Ad Networks
  • Day 3: Search Campaigns
  • Day 3: Digital Display Campaigning
  • Day 3: Tracking and Measuring ROI of Online Advertising
  • Day 4: Social Media Marketing
  • Day 4: Facebook Marketing
  • Day 4: LinkedIn Marketing
  • Day 4: Twitter, Instagram etc Marketing
  • Day 4: Email Marketing and Going Mobile

Apart from above, Marketing Automation and Lead Management will also be covered in this boot-camp.

Event Duration: 4 Full Days

Event Timing: 9 AM to 5:30 PM

Download Complete Course Agenda – Click here

Sample Certificate of PreparationInfo:
Certificate of Participation: Click here
Certificate of Excellence: Click here

Steps to Validate Certificate from PreparationInfo: Click here

To view all events: Click here

What do customers think of PreparationInfo Training program? The Overall experience of customers with PreparationInfo?

1
Download the Ultimate Guide to Content Marketing
2
Learn Our Digital Marketing System in 10 Minutes
3
Define Your Business & Target Audience
4
Case Study: 3 Brand’s Purpose
5
Case Study: Amazon and Harley Davidson Positioning Statements
6
Case Study: 3+ Brands Show Their Personality
7
CASE STUDY: Phil Surveys His Audience
8
Brand Identity
9
Case Study: 3 Companies with Great ‘Brand’ Strategies
10
Tools for Creating Graphics
11
Quick Canva Tutorial
12
Quick Photoshop Tutorial
13
Website Tools & Why I Use WordPress
14
Intro to the WordPress Course Lessons
15
Purchase Hosting and Install WordPress
16
Navigating WordPress
17
Install a New Theme
18
Add a Static Home Page
19
Blog Page Design – Excerpts vs. Full Content
20
Adding a Video to Your Website
21
Make Your Website Responsive and Mobile Friendly
22
Backing Up Your Website
23
Make Your Site SEO Friendly
24
Easy Email Marketing Funnels
25
Email Marketing Tools
26
Create a Lead Magnet
27
Add Opt-In Forms to Your Website
28
Segment and Tag Your Audience
29
Create Email Sequences
30
Write Better Email Subject Lines
31
Use Reports to Analyze Success
32
Case Study: How Phil Got 100+ New Subscribers in Less Than 1 Week
33
YouTube Basics
34
SEO: Watch Time vs. View Count
35
YouTube Keyword Research
36
Start Your YouTube Channel
37
Design and Add Channel Art
38
Increase YouTube Subscriptions by 400%
39
Add a YouTube Channel Trailer
40
Verify Your Channel and More Important Settings
41
Uploading a Video: Titles, Descriptions, Thumbnails, and Tags
42
YouTube Analytics
43
Going Live on YouTube
44
Spy on Your Competitors with Social Blade
45
TubeBuddy Tutorial: Optimize Your YouTube Experience
46
Start a Facebook Group for Your Audience
47
Facebook Group Tips: Grow an Engaged Audience
48
Posting Types, Live Streaming to Groups, and Scheduling Posts
49
Facebook Pages
50
Why Facebook Pages are Important for your Business
51
Creating an Optimized Facebook Page for your Business
52
Getting your Facebook Page Username & URL
53
Facebook Page Apps to Increase Fans Engagement
54
Exploring Publishing tools
55
Facebook Call-To-Action Button
56
How to Spy your Competitors on Facebook
57
Promoting your Facebook Page
58
Introduction to the Facebook Ads Manager
59
Tips to get your Ad approved by Facebook
60
Analyzing the Results
61
Facebook Retargeting
62
Google Adwords for your Business
63
Setting up your Adwords Account
64
Finding the Best Keywords for your Business with Keyword Planner
65
Creating a Google Adwords Search Campaign
66
Selecting your Audience
67
Choosing your Bid Settings
68
Creating an Ad Group and Adding Keywords
69
Managing your Campaign and Analytics
70
Creating a YouTube Ad with Google Adwords
71
Google Analytics
72
Set Up Google Analytics
73
Navigating the Google Analytics Dashboard
74
Know Your Audience Better with Analytics
75
User Acquisition and Behavior Flow
76
See Where Visitors Click on Your Website
77
User Behavior and Site Speed
78
User Behavior and Site Speed Setting Up Goals with Google Analytics
79
Why Twitter and How it can Help your Business
80
Choosing the Best Username
81
4 Tips to Choose Your Twitter Handle
82
Creating your Twitter account
83
Creating an Outstanding Twitter Profile Page
84
Adding your Profile and Header Photo
85
Writing an Optimized Twitter Bio
86
Pin the Most Important Tweet for Your Audience
87
Connecting with Other Influencers
88
Twitter Hashtags
89
Twitter Advertising – Creating your Ads Account
90
Twitter Advertising – Promoting a Tweet
91
Instagram for Business – What’s our Strategy
92
Create an Instagram for Business Profile
93
#1 Building a Killer Instagram Profile
94
#2 Building a Killer Instagram Profile
95
#3 Building a Killer Instagram Profile
96
#4 Building a Killer Instagram Profile
97
Accessing the Ads Manager
98
Creating your First Instagram Ad
99
Creating your Instagram Ad inside the App
100
Important Tips to have a successful Ad campaign
101
Opening a Pinterest Business Account
102
Linking Pinterest with Your Website and Getting a Verified Account
103
Linking Pinterest with Other Social Media Platforms
104
Optimizing your Pinterest Profile
105
Creating Boards
106
Using “Secret” Boards
107
The Powerful Pinterest Notification
108
Adding Pinterest Chrome Extension
109
Adding Pinterest to Your Website
110
Pinterest Ads and Analytics
111
Setting up your LinkedIn Profile
112
Adding Experience, Skills, Accomplishments to your Profile
113
Adding a Professional Background Photo
114
Adding Media (video/photos) to your LinkedIn Profile
115
Changing your LinkedIn URL
116
Adding Your Website to LinkedIn
117
Creating Shareable Content on LinkedIn
118
Creating a LinkedIn Company Page
119
Managing and Publishing Content on your LinkedIn Company Page
120
LinkedIn Ads Introduction
121
Creating a LinkedIn Sponsored Content
122
Creating a LinkedIn Text Ads Campaign
123
Creating a LinkedIn Sponsored InMail Campaign
124
Quick view at the Campaign Manager

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Enrolled: 32 students
Duration: 10 Weeks
Lectures: 124
Video: 32 Hours

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Working hours

Monday 9:30 am - 6.00 pm
Tuesday 9:30 am - 6.00 pm
Wednesday 9:30 am - 6.00 pm
Thursday 9:30 am - 6.00 pm
Friday 9:30 am - 5.00 pm
Saturday Closed
Sunday Closed